Eileen Steinbach, the Clio Award-winning artist behind the name SG Posters, is a master of key art and alternative art, promoting films from indie pieces to studio productions. Her work is a blend of conceptual minimalism and evocative ideas, focusing on both illustrative and image-based art to create striking imagery that gets to the core of the story. Steinbach's journey began in Hannover, where she worked in advertising agencies, honing her skills in branding and editorial design. However, her true passion lay in creating movie posters, which she started doing on the side, posting them on Tumblr and gaining a significant following. This led to her becoming a full-time freelancer, creating key art, promotional art, and tribute pieces for films. Steinbach's work has been featured on important social media platforms, and she has collaborated with producers, filmmakers, and smaller studios. Her favorite artists growing up include Monet, John Alvin, Tim Burton, Andy Warhol, Stefan Sagmeister, and Saul Bass, with Akiko Stehrenberger becoming a major inspiration in her poster work. Steinbach's advice to budding artists is to pursue their passions wholeheartedly, start with real intention, and connect with other artists in the field. She enjoys working on packaging, physical media, book covers, and soundtrack vinyls, and her future projects include more key art, packaging, and physical media. Her favorite movies and TV shows include horror and fantastical films like Tim Burton's 'Edward Scissorhands' and 'Big Fish,' as well as 'The Shining,' 'Seven,' and 'Constantine.' Steinbach's work can be found on her website, social media hubs, and her latest creations can be found on Instagram.
